Landing Page Design

A landing page is a web page that appears when a visitor clicks on a PPC ad or a search engine result link. The home page of a website is not the only landing page; every page in a website has a purpose and is a potential search engine landing page. A landing page should contain content that relates to the keyword search phrase. For example, searching in Google for website mockup should bring up web landing pages that contain content relating to the keyword phrase “website mockup”.